Albanian TV station Zjarr sparked global controversy a 8 years ago with its decision to feature braless news anchors. This bold move divided opinions, with some calling it innovative and others decrying it as objectification.
In 2016, Zjarr adopted a provocative format where female presenters delivered the news in revealing outfits, often wearing open jackets with nothing underneath. The station, operating in conservative Albania, claimed this was more than a ratings ploy—it was a statement against censorship. Owner Ismet Drishti explained, “In a country where news is manipulated, we present it naked, symbolizing transparency
